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Emerald Pacific Yachts

Brand development

Role: Designer, Chalkbox Creative


Emerald Pacific Yachts is a Seattle brokerage that helps customers buy and sell vessels that go beyond the standard fishing or ski boat. Emerald Pacific’s branding, which had remained mostly unchanged since the company was founded in 1997, wasn’t speaking to a younger audience. As part of a two person creative team. we developed a solution that incorporates both an emerald and a boat, a sleek icon that can be interpreted multiple ways.

To read a more in-depth case study for this project, click here.

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