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Kevin Spence Architect

An updated brand identity, and a new website for an architect who makes beautiful work in the PNW.

My Role:

Lead Designer responsible for brand development, and UI / UX.


Chalkbox Creative

Key Responsibilities:

  • Brand development

  • Audience research

  • User journey and wireframe development

  • Prototype creation and testing

  • Stakeholder presentations and collaboration facilitation

  • Asset delivery and launch

The challenge

Kevin Spence | Architect (KSA) provides thoughtful, tailored design solutions by working to gain a deep understanding of each client's needs, desires, and style. He builds lasting relationships in addition to architectural work that stands the test of time.

When KSA approached my team at Chalkbox, their firm was nearing a 20-year anniversary and needed to elevate their brand, and redesign their website. The high quality, sustainable, and personal approach KSA takes with each project needed to show through the brand, and this work needed to be showcased beautifully online. KSA's website had not been addressed in quite some time, and was out of alignment with the quality of work they produce.

A personal touch with careful consideration.

KSA has three primary audiences: homeowners interested in sustainable living, contractors and consultants, and skilled architects who might fit as potential employees. We needed to make something that felt appropriate to each audience, and communicates KSA's focus on a personal approach, sustainability, and high design.

An approachable, design forward physical touch-point.

KSA didn't require printed assets aside from a business card as part of their new brand launch. Still, we took this opportunity to make something that made use of the new brand components, aligned with their newly defined brand voice, and that KSA would feel proud to hand out.

Building from the past, designing the future.

It had been quite some time since KSA had last updated their website. What they had in place previously was not optimized for modern devices, and didn't emphasize the work KSA does. We were excited at the opportunity to step KSA's web presence into the future.

A simple structure
and objective.

The user flow and funneling for KSA's new site was not complex. There are three areas that KSA wanted to direct his audience towards; his story, his process, and his projects. We made sure this was easily achieved in as few clicks as possible, all while showcasing the beautiful work the firm produces.