Brand Development / Print

Role: Lead Designer, Chalkbox Creative

Red Knot Real Estate is located in Homer, Alaska and needed to update their identity to  legitimacy and expertise to home buyers, home sellers, homeowners who might be in the market down the road, and other audiences.

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We knew it would be important to avoid the overused tropes that are so prevalent in the real-estate industry—houses, doors, and the like wouldn’t work to differentiate the agency. The logo and brand system includes an iconic, simplified seabird, along with typography that reflects the working-class roots of Homer and the nautical history

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To read a more in-depth case study for this project, click here.