Brand development / UI + UX
Role: Lead Designer, Chalkbox Creative
Seattle Trike is the first shop in the Seattle area to specialize in selling and modifying recumbent tricycles. This new company needed a brand identity that communicates the benefits of these tricycles for people of all abilities—they’re fun, safe, and a great way to stay active and enjoy the outdoors. As part of a two person creative team, I helped develop a brand that centered around a 3 part modular form, in reference not only to the trikes themselves, but also the company's three core values: adaptability, accessibility, and fun.
To read a more in-depth case study for this project, click here.