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Soul Dog Creative

Role: Lead Designer, Chalkbox Creative
A soulful brand for a pet photography company that specializes in capturing the unique relationships and stories of owners and their 'soul dogs'.

Key activities:

  • Designed brand identity from end-to-end

  • Art directed freelance designers through early concept iteration and refinements

  • Presented design directions to key stakeholders

  • Created brand guidelines and supporting materials

  • Managed asset delivery to clients

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