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Soul Dog Creative
Role: Lead Designer, Chalkbox Creative
A soulful brand for a pet photography company that specializes in capturing the unique relationships and stories of owners and their 'soul dogs'.
Key activities:
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Designed brand identity from end-to-end
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Art directed freelance designers through early concept iteration and refinements
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Presented design directions to key stakeholders
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Created brand guidelines and supporting materials
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Managed asset delivery to clients
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