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Brand Development

Role: Lead Designer, Chalkbox Creative

Artala offers an elevated, bespoke interior design experience to select clients in the Pacific Northwest. A new venture from designer Amy May, Artala required a distinct visual identity that aligns with the expectations of a discerning audience, stands out amongst sophisticated competition, and differentiates the new firm from her existing business. The finished mark combines custom typography, modern art, and architectural elements. The hint of a top-down door swing (as seen on blueprints) is vaguely structure-like, with clean geometric shapes adding balance and an artistic feel. 

To read a more in-depth case study for this project, click here.

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