Role: Lead Designer, Chalkbox Creative

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Originally launched as the College Diabetes Network in 2009, The Diabetes Link serves as a resource for students who felt isolated, didn’t have enough information about the disease, and wanted a supportive community. The organization has grown significantly since it's founding: Now a national network that serves young adults in addition to students, today it is known as The Diabetes Link, reflecting its broader audience and reach.

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To match its new name and brand, and connect with that expanded audience, “The Link” needed a new visual identity and updated web presence—one that reflects its goals and mission while inspiring engagement and action. We worked in close collaboration with The Link’s board members and brand consultants to create a brand identity that is energetic and colorful, evoking movement and community while maintaining a warm, trustworthy feel.

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To read a more in-depth case study for this project, click here.